For the third year the Art Adoption Cultural Association, under the direction of Massimo Magurano, presents and inaugurates in Cortona on Sunday 16 December 2018 the New Generation artistic project curated by Andrea Baffoni and Massimo Magurano.
The event, sponsored by the Municipality of Cortona, will take place in the historical center of the city and will involve 26 exhibition sites, public and private spaces and commercial activities, with which selected 29 artists will interact in a fluid dialogue, tracing an exhibition itinerary in line with the theme indicated.
The edition of this year, developing a heterogeneous process in the proposed visual languages, focuses the New Generation on sculptural research and on the large installations placed in the historical points of the city, squares and public spaces in connection with the theme and title VIVI, fil rouge of the entire exhibition project proposed by the Association Art Adoption.VIVI, affirmation and, at the same time, an admonition to a will of energetic and re-active presence in which art and, specifically, sculpture act as fundamental mediums of high sense and more.
On the calendar several surprises, interesting interactions and engaging anticipations to the official opening of the New Generation. On December 8th 2018 *, in advance of a few days from the inauguration date, two exhibitions of contemporary art will be presented to the public in the enchanting complex of Sant’Agostino of the XIII century located in the historical center of Cortona. In the Auditorium the solo exhibition entitled Il Gioco è il Tempo by the artist Paolo Mezzadri and, in the internal cloister of the same complex, the exhibition by Andrea Clementi.
A third edition of New Generation by Art Adoption, which is certainly reconfirmed by the passion and great will of its artistic director, Massimo Magurano, but also by the desired and active participation of a growing public, each year more and more present, attentive and expert; young curators, collectors, operators of the sector, but also simple curious and passionate people who discover, live and meet the territory and art in an open and shared way, relating and reflecting on the determined value of the work of art in the human evolutionary process .
In fact, pursuing this goal, Art Adoption is committed with tenacity and supports artistic research, strongly believing in the promotion of talents and in the enhancement of the art through alternative exhibition methods aimed at always connecting the territory and the community in a participatory relationship (t) VAT.
Rethinking, from time to time, the spaces, the routes and, above all, dialogue with the artists, real talents and actors of transformation; this and more is the Art Adoption project, this is the New Generation. An articulated ‘design’ that moves and develops interesting stimuli that lead to new possibilities and cognitive perspectives so that, in the relationship with art, one can vividly rediscover an internal visual sense involving a community present and each time more nourished, making it and making us consciously VIVI.
ARTISTS: Anna Stella Zucconi, Generoso Spagnuolo, Vezio Moriconi, Gabriele Novani, Qwerty, Beppe Borella, Marco Puca, Paolo Mezzadri, Andrea Bartolucci, Simone Piccini, Alessandro Marrone, Mary Pola, Consuelo Zatta, Francesca Pieraccini, Roberto Ghezzi, David Pompili, Stefano Di Giusto, Filippo Moroni, Alessandra Federici, Daniele Castagnetti, Roberto Tramontano, Massimiliano Poggioni, Andrea Clementi, Roberta Busato, Alessio Cinaglia, Noemi Belfiore, Maurizio Rapiti, Negro, Auro and Celso Ceccobelli.
ART ADOPTION NEW GENERATION 2018 – VIVI
Curated by Andrea Baffoni and Massimo Magurano
Cortona Old Town
December 16, 2018 – January 10, 2019
Inauguration: Sunday 16 December 2018 11:00
Art Director Art Adoption – Massimo Magurano
* 8 December 2017
Complex of Sant’Agostino, via Guelfa 40 – Cortona
Auditorium: Staff of Paolo Mezzadri. The Game is Time
Cloister: Andrea Clementi’s staff curated by Francesca Bogliolo
Main Point Art Adoption
Palazzo Vagnucci, via Nazionale 42 – Cortona
Cultural Association Art Adoption
via Nazionale, 63
52044 – Cortona (Ar)